ReBrand

Why the rebrand?

Well, there two main reasons:

1) Let's start with the packaging. When I first started White Cloud I wanted to use the blue glass bottles and jars, partly because it aligned with the marine saving charity that I had partnered with and also because it is a nod to Bristol blue glass. Bristol, in the UK, is where I spent a good portion of my 20's and 30's and it is a beautiful city. 

However, it was brought to my attention that the blue glass is actually quite hard to recycle. The products need to be in containers that support the integrity of the precious ingredients from UV rays, so I have had to go for the amber glass instead. Easier to recycle and still protects the products.

2) There are different labels - and how beautiful are they! I really really wanted more colour so I asked a good friend who put me in touch with her sister, you can find more of her work here: Tiny Design . The product names are now clearer and stand out. They also give a clearer indication of the lovely ingredients contained within the product. Its a win win!

What do you think? Let me know x