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Carrier Oils

Sunflower Oil (Helianthus annuus)

Origin: New Zealand

This multi-purpose oil is used as the base for most White Cloud products. It is nourishing, easily absorbed, and an excellent carrier oil for delivering active ingredients deep into the skin.

It is a great all-rounder, containing up to 70% linoleic acid (an Omega-6 essential fatty acid). As the body cannot synthesise this fatty acid, it must be supplied either through diet or topically. Linoleic acid helps maintain the skin barrier and protects against environmental damage.

Sunflower oil is classed as a “dry” oil, giving lightness to creams and leaving no sticky residue.

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Hemp Seed Oil (Cannabis sativa)

Origin: New Zealand

Hemp seed oil is produced by cold-pressing the seeds, yielding 25–35% oil by weight.

It is a dry oil that absorbs easily into the skin, leaving minimal residue. With prolonged use, skin may feel softer and more supple due to its balanced mix of fatty acids.

It contains:

• Omega-9 (oleic acid), which is easily absorbed, anti-inflammatory, and helps retain moisture
• Omega-6 (linoleic acid), which supports the skin’s moisture barrier
• GLA (gamma-linolenic acid), which assists with healing, scarring, and moisture retention

GLA is found in only a select number of oils, making hemp seed oil particularly valuable.

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Olive Oil (Olea europaea)

Origin: New Zealand or Europe

Olive oil is rich in Vitamins A and E and is considered a “fatty” oil, making it ideal for dry skin.

It is commonly used in cleansing and rinse-off masks, as it helps soften and open pores, allowing ingredients like clay and pumice to cleanse effectively.

It acts as an occlusive, helping to retain moisture in the skin.

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Borage Oil (Borago officinalis)

Origin: New Zealand or organic (Spain)

Also known as starflower oil, this oil is produced from the seeds of the plant.

It contains a high percentage of GLA, which the body uses to create prostaglandins—lipids involved in tissue repair.

Borage oil is excellent for sun damage, acne damage, and overall skin rejuvenation. It absorbs quickly and penetrates deeply into the skin.

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Blackcurrant Seed Oil (Ribes nigrum)

Origin: New Zealand

Rich in antioxidants, this oil helps reduce signs of ageing and sun damage.

It absorbs quickly without leaving an oily residue and provides a balanced fatty acid profile, including:

• Omega-6 (linoleic acid)
• Omega-3 (ALA)
• GLA and SDA (stearidonic acid), a rare fatty acid

This unique composition delivers all four key essential fatty acids in one oil.

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Avocado Oil (Persea gratissima)

Origin: New Zealand

Avocado oil is rich in Vitamins A, B1, B2, D, and E, along with amino acids, lecithin, and essential fatty acids.

It is anti-inflammatory and supports collagen production, helping to repair skin and reduce age-related damage.

Due to its high oleic and linoleic acid content, it penetrates deeply—particularly in skin that is damaged or ageing. It is especially beneficial for dry skin.

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Grapeseed Oil (Vitis vinifera)

Origin: New Zealand

A sustainable by-product of the wine industry, grapeseed oil is both economical and environmentally friendly.

It is a dry oil that absorbs quickly without leaving residue. High in linoleic acid, it helps reduce the appearance of pores and supports skin penetration.

It is also known to firm and tone the skin and is rich in Vitamins C, D, and E, supporting collagen production and reducing wrinkles.

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Infused Oils

Calendula Infused Oil (Calendula officinalis in Helianthus annuus)

Origin: New Zealand

New Zealand-grown calendula infused in sunflower oil.

• Soothes dry and inflamed skin
• Promotes collagen production
• Suitable for all skin types

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Kawakawa Infused Oil (Macropiper excelsum in olive or sunflower oil)

Origin: New Zealand

Traditionally used in Māori medicine, kawakawa helps relieve pain and inflammation associated with cuts, wounds, burns, and abrasions.

The infused oil is gentler than pure extract and is blended with nourishing oils.

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Aloe Vera Infused Oil (Aloe barbadensis in coconut oil)

Aloe vera is well known for soothing itching, sunburn, and dermatitis.
(Note: transitioning to New Zealand aloe vera.)

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Chamomile Infused Oil (Matricaria recutita in sunflower oil)

Origin: New Zealand

Chamomile is widely known for its anti-inflammatory and calming properties. It soothes irritated skin and helps manage flare-ups.

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Hydrosols & Water-Based Ingredients

Deionised Water (Aqua)

Origin: New Zealand

Purified through filtration, distillation, and ozonation.

• Neutral pH
• Sterilised
• Free from sodium and fluoride

Suitable for medical and cosmetic use.

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Witch Hazel (Hamamelis virginiana)

Origin: USA

• Controls oil production
• Reduces blemishes
• Cleanses and tones skin
• Tightens pores
• Soothes irritation

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Cucumber Hydrosol (Cucumis sativus)

Origin: NZ or Australia

Refreshing, soothing, and gentle. Retains some cucumber properties and acts as a mild solvent.

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Lavender Hydrosol (Lavandula angustifolia)

Origin: New Zealand

• Calming and soothing
• Gentler than essential oil
• Effective solvent for formulations

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Rose Hydrosol (Rosa damascena)

Origin: New Zealand

• Astringent, antibacterial, and anti-inflammatory
• Soothes irritation and acne
• Gentle and effective

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Extracts

Kawakawa Extract (Macropiper excelsum)

Origin: New Zealand

Helps repair dry or damaged skin and may relieve eczema symptoms. A key plant in traditional Rongoā Māori healing.

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Gotu Kola Extract (Centella asiatica)

Origin: Australia

An Ayurvedic remedy known to:

• Boost collagen production
• Reduce inflammation

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Kelp Extract (Durvillaea potatorum)

Origin: Tasmania, Australia

Ethically sourced from storm-cast kelp. Supports:

• Radiance and luminosity
• Collagen and elastin
• Anti-ageing and anti-glycation

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Essential Oils

Lavender (Lavandula angustifolia) – New Zealand

Calming, soothing, and supports skin healing.

Manuka (Leptospermum scoparium) – New Zealand

Antibacterial, antifungal, and supports skin repair.

Geranium (Pelargonium graveolens) – India

Antiseptic and beneficial for acne-prone or reactive skin.

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Actives

Cucumber Cellular Extract

Hydrating, cooling, and reduces inflammation while supporting anti-ageing.

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Green Tea Complex

(Camellia species) – New Zealand

Protects against environmental and UV damage. Contains EGCG, a powerful antioxidant that supports skin rejuvenation.

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Ginseng Extract (Panax ginseng)

Boosts hydration, improves firmness, reduces wrinkles, and evens skin tone.

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Butters

Shea Butter (Butyrospermum parkii)

Origin: Burkina Faso

Rich in fatty acids that restore the skin barrier and lock in moisture. Provides long-lasting hydration.

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Avocado Butter

Deeply moisturising, antioxidant-rich, and easily absorbed without greasiness.

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Exfoliants & Dried Ingredients

• Pumice Powder (Origin New Zealand) Gentle daily exfoliation
• Colloidal Oats (Origin New Zealand) Soothing, hydrating, eczema relief
• Dried Calendula (Origin New Zealand): Healing and soothing
• Dried Kawakawa (Origin New Zealand): Supports skin repair
• Epsom Salts (Origin UK): Replenish magnesium
• Sea Salt (Origin New Zealand): Mineral-rich exfoliation
• Calamine (Origin Europe) : Soothes irritation and itching
• Manuka Honey (Origin New Zealand): Antibacterial and healing
• Bentonite Clay (Origin New Zealand): Detoxifies and draws impurities
• Bio Glitter (Origin UK): Compostable, eco-friendly sparkle

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Thickeners, Stabilisers & Emulsifiers

Xanthan Gum

Natural thickener and stabiliser.

Vegetable Glycerine

Palm-free, plant-derived humectant that attracts moisture into the skin.

Emulsifier HE20

Natural emulsifier that blends oil and water, creating stable, skin-compatible formulations.

Beeswax

Sustainably sourced, protective, and deeply nourishing.

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Preservative System

Microcare DB

(Ecocert approved)

Essential for preventing bacterial and mould growth in water-based formulations.

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Vitamin E (D-alpha tocopherol)

Natural antioxidant that:

• Prevents oxidation
• Boosts skin vitamin levels
• Reduces UV-induced ageing